On the flip side, Patagonia’s voice is passionate and purpose-driven, tying every post back to their core mission. Defining your voice isn’t about handcuffing your team with rigid rules. It’s about creating a character so vivid that anyone can step into its shoes and speak with confidence.
Start by gathering key stakeholders—HR, legal, marketing, and IT—to discuss why the social media policy is needed and what it should achieve. We’ve created social media communities to engage with our stakeholders, foster discussion and learn about your experiences. As such, we are not responsible for their content or opinions, and we reserve the right to remove any comment or content for any reason.
Disclose Company Association
For company accounts, the policy might advise employees to avoid copyrighted images and credit the source of images where appropriate. Employees should also be aware of privacy laws, like the Health Insurance Portability and Accountability Act (HIPAA), which protects the privacy of healthcare records. Some companies might go as far as to prohibit employees from mentioning them on social media, while others might encourage employees to advocate for their brand.
If the account represents Mizzou, make sure “Mizzou” is included in the name of the account. Given the reality of social media in the workplace, this “Advanced” social media policy template acknowledges and encourages this behavior for employees’ and the company’s mutual benefit. We created this template for companies that are more comfortable with the idea of having their employees participate in social media, and in particular to help build the company’s brand online. These guidelines apply to all types of use of social media on behalf of Stanford, including departmental use and use by individual employees whose job duties entail such use. Employees whose job duties do not entail such use may engage on social media on behalf of Stanford only with consultation from the communications lead for their respective schools or university units. How should your team respond when customers ask questions, share your content or engage with you?
For example, maybe you’ve noticed certain brands have a distinct social style. Like Wendy’s, with their sassy, sharp-tongued posts that people enjoy so much, they’ll even request a roast. Publish content via social on a regular basisWhile it is not necessary to post every day on every platform, the accounts should reflect a consistent effort related to posting and engagement. Social Media TakeoversA social media takeover happens when you allow an individual to lead the content of your social media account for a set period of time. Prior to scheduling a takeover, account manager(s) must review takeover strategy with the Division of Strategic Communications.
How Do Social Media Management Platforms Support Compliance?
Let our top 1% design talent build your brand’s foundation in as little as 48 hours. When your visual system is locked in, someone can see your post on Instagram, a video on TikTok, or a professional update on LinkedIn and know it’s you in a split second. That kind of consistency builds trust and makes your brand feel credible and established. The rules you set here are the bedrock of your entire social media presence.
Within the CUNY community, social media accounts are typically created to represent programs or offices. Occasionally, there might be a reason to create an official social media account for senior leadership, like a president or a dean. Such accounts do not transfer to the employee’s personal use should they leave the University. The Director of Digital Communications may designate other staff to assist with specific social media communications as deemed necessary for the main brand. Des Moines Public Schools has created this Facebook page to serve as an additional means to share news, provide information, and facilitate communications within our school district community. We thank all of the Facebook users who “like” our page and contribute to our online community.